Lonie is the CEO of 4:44 AESTHETIKS, LLC. She grew up watching her mother, a cosmetologist, do hair. From the salon to Carol Mart, a flea market in Carol City, FL that no longer exists; Lonie learned all the basics from her.

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Lonie's passion for enhancing beauty started in high school, from keeping all the girls up to date on their due's to making & styling clothes in all four levels of fashion design. Lonie's love for make-up blossomed after high school. Through Cosmetology school she realized that her love for beauty enhancement went beyond hair by also being passionate about specialty services like lash & nail extensions, manicures, pedicures, waxing, facials, & massage.

 

Lonie feels rewarded when making people feel good & seeing their confidence boost after an enhancement!